Coming Soon

Real stories from the businesses next door

Interviews with local founders — bakery owners, farmers market vendors, mobile mechanics, and the people building businesses you actually visit. No VC hype. Just real stories.

Every week, a new founder's story in your inbox

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Video Interviews

Sit-down conversations with local founders — how they started, what they learned, and what they'd do differently.

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Real Numbers

Startup costs, monthly revenue, margins, and the financial reality behind running a local business.

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Their Exact Toolkit

The POS system, the supplier, the insurance — every tool and vendor they actually use, not generic advice.

Who we feature

The founders nobody covers

☕ Coffee shop owners 🌽 Farmers market vendors 🔧 Mobile mechanics 🍕 Food truck operators 💇 Salon & barbershop owners 🏋️ Gym & studio founders 🐕 Pet service businesses 🪴 Plant shops & nurseries 📦 Etsy-to-storefront makers 🧁 Home bakery entrepreneurs 🎨 Tattoo shop owners 🛠️ Trades & contractors

Be the first to read their stories

We're interviewing our first founders now. Join the list and get every story the moment it drops.

Join the list — be among the first.

🎉 You're in! We'll send you the first stories soon.